Our Story

We are two sisters who have come together to create a brand where elegance, modesty, timelessness, and beauty are at the heart of everything we do. Our journey began with our shared values of modesty, deeply rooted in our faith. Growing up with a Middle Eastern background in Scandinavia, embracing modesty through fashion was not the usual norm. The decision to embrace modesty through fashion is about building an identity that reflects both faith and personal style.

As we navigated our own journeys towards modesty at our own pace, we often struggled to find high-quality, beautiful fabrics that were comfortable, durable, and stayed in place. Despite the size of the market, it was challenging to find options that aligned with our values.

With one of us having a background in environmental studies and the other in economics with a focus on marketing, we combined our passions for sustainability, aesthetics, and business to create something meaningful. This foundation allows us to be intentional in everything, from the materials we choose to how we communicate and grow our community.

Our goal is to make this journey easier for women of all backgrounds and ages, helping them feel beautiful, confident, and elegant while embracing their own unique style. Through our shared experiences and purpose, we’ve built a brand that not only aligns with our faith but also celebrates the beauty of modesty in every form.

We offer high-quality scarves designed to make women feel confident, comfortable, and elegant in their hijab. Each scarf is thoughtfully designed with handpicked fabrics that blend comfort, function, and lasting elegance, so you never have to choose between modesty and style.

Our brand stands for a community where women can connect, feel seen, and share their journeys towards modesty, whether they’re just beginning or have been on this path for years.